Google has unveiled a new wave of AI-powered shopping tools designed to transform the way users discover, compare, and purchase products online. These updates blend natural-language understanding, real-time data, and automation to create a more intuitive and intelligent shopping experience—both online and in nearby physical stores.
✔ Smarter Product Search With AI Mode
Google’s upgraded AI Mode now allows users to shop conversationally. Instead of typing exact product names, shoppers can describe what they’re looking for in simple, natural language.
For example, a user can search:
“I need a lightweight sweater that works for cool evenings and can match both jeans and a dress.”
Google’s AI interprets the intent, style preference, weather relevance, and context. It then presents curated product options along with details like:
- Prices from different retailers
- Availability and color options
- Customer reviews
- Styling suggestions
This new AI model eliminates the need for multiple searches and manual filtering, giving shoppers instant, personalised results.
✔ “Let Google Call” Feature for Local Shopping
A standout tool in the update is the Let Google Call feature. When users search for products “near me” — such as electronics, cosmetics, toys, health items or household essentials — a new button will appear for supported stores.
With one tap, Google’s AI will call nearby stores on your behalf, ask about:
- Product availability
- Price
- Ongoing offers
- Store timings
Once the call is complete, Google sends the user a summarised update so they can decide whether to visit the store or buy online. This eliminates the hassle of calling multiple stores yourself.
✔ Automated Price Tracking and Assisted Checkout
Google’s price-tracking features are getting even more powerful. Users can now set a price alert with a target budget. Once the item drops to the desired price, Google notifies the shopper and offers a new option:
Agentic Checkout
This new tool can automatically proceed to checkout on the user’s behalf. Once the user confirms the saved payment method, address, and cart details, Google completes the transaction instantly—removing several manual steps.
It’s a major shift toward “hands-off shopping,” especially beneficial for deals, limited-stock items, and price-sensitive products.
✔ What This Means for Shoppers
Google’s new AI-shopping ecosystem offers:
- Faster decision-making thanks to personalised recommendations
- Less effort during product comparison
- Better visibility into local store inventory
- Smarter purchasing with price automation
- Optimised experience for both online and offline shopping
Whether you’re searching casually or hunting for the best deal, Google aims to reduce the time and friction between discovering a product and buying it.
✔ Impact on Online Retailers and Brands
These tools signal a shift in how consumers interact with products online. Brands and retailers will need to:
- Keep product listings detailed and up-to-date
- Maintain transparent pricing
- Ensure accurate inventory feeds
- Optimise for natural-language search patterns
- Prepare for more AI-driven comparison environments
As AI Mode becomes widely adopted, businesses that adapt early will benefit from improved visibility and conversions.
✔ Rollout Expectations
While the features are starting to appear for users over time, full rollout may vary by country and device. Some tools, like agentic checkout and AI-powered local store calling, may initially be limited to selected regions before expanding.
Final Thoughts
Google’s latest AI updates mark a significant evolution in online shopping. By combining conversational search, real-time price intelligence, and automated checkout, Google is pushing shopping experiences toward a future where everything is:
smarter, faster, and more personalised.