The festive season in India is marked by two mega shopping extravaganzas — Flipkart’s Big Billion Days and Amazon’s Great Indian Festival. These sales promise jaw-dropping discounts, blockbuster offers, and limited-time lightning deals. Shoppers often rush to grab products before they go out of stock.
But here’s the big question: Are all these discounts really as big as they seem? Many times, the flashy “70% OFF” or “Biggest Deal Ever” tags may be misleading. This is where AI-powered shopping tools step in, helping you cut through the noise and spot genuine bargains.
The Illusion of Discounts
During festival sales, online retailers use smart pricing tricks:
- Inflated MRPs – Prices are sometimes jacked up before sales to make discounts look bigger.
- Recycled Discounts – Products may have been available at lower prices earlier, but now appear “on sale.”
- Psychological Traps – Flash timers and “only 2 left in stock” prompts make buyers act impulsively.
This is why shoppers need more than just sale banners — they need price history data and intelligent insights to make smarter decisions.
The AI Solution: Smart Deal Scanners
AI-backed platforms like Buyhatke and other deal-scanning tools are becoming game changers for online shopping in India. They work silently in the background, analyzing product prices across Flipkart, Amazon, and other platforms.
How It Works
- Tracks Price History
Every product is tracked for weeks or months. The tool records its lowest-ever price, average selling price, and seasonal highs. - Compares with Current Sale
When you see a “Discounted Price,” the tool compares it against historical data to show whether it’s actually a bargain. - Highlights Real Deals
With color-coded alerts like Best Deal, Above Average Price, or Wait for Better Price, shoppers instantly know if they should buy or skip. - Personalized Alerts
Users can set alerts for specific items. When the price hits their target, the tool notifies them immediately.
Examples of How AI Unmasks Fake Discounts
Here are some real-world examples of how deals look vs. how AI reveals them:
- Smartwatch at ₹1,499 (MRP ₹6,999)
At first glance, it looks like a 78% discount. But AI tools show its historical low was ₹799, and its average selling price was ₹1,460. So the current “deal” isn’t extraordinary. - Power Bank at ₹1,499 (MRP ₹1,999)
Marketed as a 25% discount, but past sales show even lower prices. The current offer is actually higher than the average past sale price. - Microwave Oven at ₹6,290 (MRP ₹8,775)
A tempting festive discount — but history shows previous offers were even cheaper. The “festival price” isn’t the lowest ever.
These cases prove why AI-assisted shopping is crucial for avoiding traps.
Benefits of Using AI Tools During Festival Sales
- Saves Money: No more falling for inflated discounts.
- Saves Time: Instantly identifies whether a deal is worth it.
- Boosts Confidence: You buy knowing it’s truly a bargain.
- Avoids Impulse Buys: Alerts prevent overspending on fake deals.
How to Use AI Tools for Smarter Shopping
- Install the Browser Extension – Add tools like Buyhatke Deal Scanner to Chrome or Firefox.
- Enable Real-Time Tracking – Let the extension show price history while browsing.
- Check Flags Before Buying – Only commit when the tool marks a product as a real deal.
- Use Price Alerts – Create watchlists and wait for genuine drops.
- Cross-Compare – Always compare Amazon vs. Flipkart before checkout.
Why This Matters More in 2025
With inflation and competitive e-commerce pricing, retailers are under pressure to show big discounts, even if they’re not genuine. Shoppers who rely solely on sale banners risk overpaying. AI empowers consumers with transparency and control, ensuring that every rupee spent is worth it.
Final Thoughts
Festival shopping is exciting — but it’s also easy to get trapped by fake “dhamaka” deals. Tools powered by AI act like your personal shopping assistant, exposing false discounts and highlighting the real value deals.
So, before you rush to checkout in the Flipkart Big Billion Days or the Amazon Great Indian Festival, let AI guide your choices. Smart shopping is not just about saving money — it’s about buying confidently.